Who We Are
Intent Velocity is a South African consumer intelligence company. We deliver predictive demand signals as a service, helping brands, retailers, agencies, and investors make faster, smarter decisions grounded in real consumer intent.
Our Mission
Consumer discovery no longer happens in a single place. It happens across multiple search, social and AI platforms, across multiple markets. Most brands are tracking only a fraction of this signal.
We aggregate, weight, and correlate these signals to produce intelligence reports that tell you not just what consumers are searching for, but what that means for your stock levels, media budget, and commercial strategy.
Our Foundation
"Share of search is a leading indicator of market share."
— Les Binet, Head of Effectiveness, adam&eveDDB · IPA (Institute of Practitioners in Advertising)
This IPA-proven premise is the foundation of everything we build. We have taken this principle and extended it by adding multi-surface weighting, velocity calculation, and correlation modelling to create an intelligence system that goes far beyond what any single platform can offer.
What We Stand For
We don't report on search volume. We report on velocity, weighting, and correlation. The difference is the difference between interesting and actionable.
We are a proudly South African company. We track signals across South African and broader African markets, because the most valuable demand signals are often the ones no one else is tracking. Our intelligence is built for local market complexity, not adapted from global tools.
Our reports are designed to be read in 20 minutes and acted on the same day. Intelligence that sits in a drawer is not intelligence.
We work alongside our clients to understand their specific business questions, then build the intelligence product that answers them precisely.
The Team
A team that understands the signal and the scale. Uniquely positioned to execute on cross-platform consumer intelligence.
Co-Founder · Media & Measurement
8 years leading Brand Media and Insights at Adidas across Emerging Markets. Led the Share of Search programme across Africa, Middle East, SE Asia and the Pacific. Deep domain knowledge in measurement and consumer signals.
Superpower
Translating raw consumer signals into commercial decisions that move the needle.
Co-Founder · Venture Capital & Strategy
Venture Capital Sector Specialist with deep expertise in strategic organisation, startup dynamics, and scaling requirements. Knows what it takes to compete and win in high-growth technology environments.
Superpower
Knowing what it takes to succeed in competitive tech environments and building the structures that get you there.
Tell us your business challenge and we'll scope the right intelligence product for you.