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Intent Velocity Index (IVI)

The anchor product. Search-to-sales confidence for executive decision-making.

For:CEOs, CFOs, CMOs, and Executive Leadership Teams

The Business Question We Answer

"How reliably does consumer search intent correlate with my sales, and what does the directional outlook suggest for the next 4 to 12 weeks?"

What Is It?

The Intent Velocity Index is our most advanced product: the IV search momentum engine overlaid with your historical sales data to calculate the correlation strength and confidence between consumer intent and actual revenue. This is the product that moves you from an interesting trend to actionable intelligence.

Key Benefits

Quantify the reliability of search signals for your specific category

Move from 'interesting trend' to 'actionable intelligence'

Improve inventory ordering and reduce stock-outs

De-risk media spend allocation with demand confidence scoring

Enable executive-level decision support with leading indicators

What You Receive

  • ✓Monthly IVI intelligence report (12 to 20 pages)
  • ✓Correlation model: IV score vs. historical sales
  • ✓Confidence score per product/franchise
  • ✓Demand confidence tiering (High / Medium / Weak)
  • ✓Directional demand outlook window (4 to 12 weeks)
  • ✓Executive summary with board-ready narrative

Ready to get started?

Request this product and our intelligence team will contact you within 24 hours to scope your brief.

Pricing available on request

Request This Product

In Practice

What a live brief looks like.

Client references redacted

A live Trend Velocity Brief delivered to a leading South African retailer, covering Baby, Footwear, Kids and School categories. Client identity and brand-specific references have been removed.

Fortnightly Pilot · Complimentary Report 1 of 2
TREND
VELOCITY
BRIEF
Prepared by IV
South AfricaBaby · Kids · School · FootwearMay 2026
Verified signal data · No sales data used
PAGE 1

IV SIGNAL INDEX

Individual GT pulls · 5-year benchmarked
CategoryGT WebYTIVMaturitySignal Read
Baby
Baby clothing · gifting · maternity
521035GrowthBuilding toward 5yr May avg of 79. Peak window open now.
Footwear
Takkies · boots · seasonal footwear
4436↑41EarlyYT at 3x the 5yr Apr avg — genuine anomaly driven by seasonal events.
Kids
Clothing · pre-summer window Sep-Nov
7054↑64GrowthYT 54 above avg (21) for 2nd consecutive period — emerging pre-winter pattern.
School
Uniform · shoes · accessories
334638WatchBoth within normal seasonal range. No action until Nov.
One to Back

BABY — PEAK
WINDOW
OPEN NOW

Baby is at its pre-peak build. The 5-year May web average is 79, the highest month of the year. April at 52 is building toward that peak. The convergence of winter onset gifting and a seasonal search signal (+140% rising query) makes Baby the most time-sensitive commercial call in this report.

·GT Web ZA: 52/100 — pre-peak, building toward 5yr May avg of 79
·5yr May avg: 79 — peak window is open right now
·Seasonal gifting signal +140% — time-bound window
One to Fade

KIDS GENERAL
CLOTHING —
NOT YET

Kids general clothing web at 70 and YouTube at 54 are both near seasonal norms for April. The primary commercial window is September through November, the pre-summer peak. The 5-year November average is 94.8. Committing range depth now risks stock arriving too early.

·GT Web ZA: 70/100 — near seasonal norm (5yr Apr avg 74.8)
·YT 54/100 — also appeared Apr prior year: emerging pattern
·5yr Nov peak: 94.8 — main window is Sep-Nov
MEDIA
PRODUCT / BUYING
BRAND

Pages 3–6 include function-specific action plans

Media, Product, Brand, and Supply Chain recommendations, each with timing, rationale, and signal evidence.

Request Your Pilot Brief
CONFIDENTIAL · INTENT VELOCITY · CLIENT REFERENCES REDACTED · INTENTVELOCITY.COMVerified signal data · No sales data used · No modelled or estimated data

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