Know exactly where your brand sits in the consumer's mind, relative to every competitor.
For:Brand Directors, Strategy Teams, and Media Agencies
The Business Question We Answer
"Is my brand gaining or losing share of consumer intent relative to my competitors, and what is driving the shift?"
What Is It?
A monthly competitive intelligence report that measures your brand's share of consumer search intent versus your key competitors. Grounded in the IPA/Les Binet proven premise that share of search is a leading indicator of market share, this report helps you track relative brand demand and identify shifts in consumer attention before they show up in revenue.
Key Benefits
Track relative brand demand as a leading indicator of market share
Identify competitive threats before they hit revenue
Justify media investment with leading-indicator data
Align brand strategy with real consumer intent
What You Receive
✓Monthly competitive share of search report
✓Brand vs. competitor velocity comparison
✓12-month trend view with year-on-year analysis
✓Platform-level breakdown across search, social, and AI
✓Strategic narrative and recommended actions
Ready to get started?
Request this product and our intelligence team will contact you within 24 hours to scope your brief.