All Products
Demand & Trend Prediction
Live
⚡

Trend Velocity Brief

A rapid-fire intelligence brief on the trends moving fastest in your market.

For:Brand Managers, Trend Analysts, and Marketing Directors

The Business Question We Answer

"What are the 5 fastest-moving trends in my category right now, and which ones should I be betting on?"

What Is It?

A focused, fortnightly brief that surfaces the top 5 emerging trends in your category across all consumer discovery surfaces. Designed for fast-moving teams that need to act on cultural signals before they become mainstream.

Key Benefits

Stay ahead of cultural shifts in real time

Brief creative and media teams with confidence

Identify content opportunities before competitors

Reduce time spent on manual trend monitoring

What You Receive

  • ✓Fortnightly 4 to 6 page trend brief
  • ✓Top 5 trending topics with velocity scores
  • ✓Platform-by-platform signal breakdown
  • ✓Trend maturity indicator (emerging / growing / peaking)
  • ✓Recommended brand response for each trend

Ready to get started?

Request this product and our intelligence team will contact you within 24 hours to scope your brief.

Pricing available on request

Request This Product

In Practice

What a live brief looks like.

Client references redacted

A live Trend Velocity Brief delivered to a leading South African retailer, covering Baby, Footwear, Kids and School categories. Client identity and brand-specific references have been removed.

Fortnightly Pilot · Complimentary Report 1 of 2
TREND
VELOCITY
BRIEF
Prepared by IV
South AfricaBaby · Kids · School · FootwearMay 2026
Verified signal data · No sales data used
PAGE 1

IV SIGNAL INDEX

Individual GT pulls · 5-year benchmarked
CategoryGT WebYTIVMaturitySignal Read
Baby
Baby clothing · gifting · maternity
521035GrowthBuilding toward 5yr May avg of 79. Peak window open now.
Footwear
Takkies · boots · seasonal footwear
4436↑41EarlyYT at 3x the 5yr Apr avg — genuine anomaly driven by seasonal events.
Kids
Clothing · pre-summer window Sep-Nov
7054↑64GrowthYT 54 above avg (21) for 2nd consecutive period — emerging pre-winter pattern.
School
Uniform · shoes · accessories
334638WatchBoth within normal seasonal range. No action until Nov.
One to Back

BABY — PEAK
WINDOW
OPEN NOW

Baby is at its pre-peak build. The 5-year May web average is 79, the highest month of the year. April at 52 is building toward that peak. The convergence of winter onset gifting and a seasonal search signal (+140% rising query) makes Baby the most time-sensitive commercial call in this report.

·GT Web ZA: 52/100 — pre-peak, building toward 5yr May avg of 79
·5yr May avg: 79 — peak window is open right now
·Seasonal gifting signal +140% — time-bound window
One to Fade

KIDS GENERAL
CLOTHING —
NOT YET

Kids general clothing web at 70 and YouTube at 54 are both near seasonal norms for April. The primary commercial window is September through November, the pre-summer peak. The 5-year November average is 94.8. Committing range depth now risks stock arriving too early.

·GT Web ZA: 70/100 — near seasonal norm (5yr Apr avg 74.8)
·YT 54/100 — also appeared Apr prior year: emerging pattern
·5yr Nov peak: 94.8 — main window is Sep-Nov
MEDIA
PRODUCT / BUYING
BRAND

Pages 3–6 include function-specific action plans

Media, Product, Brand, and Supply Chain recommendations, each with timing, rationale, and signal evidence.

Request Your Pilot Brief
CONFIDENTIAL · INTENT VELOCITY · CLIENT REFERENCES REDACTED · INTENTVELOCITY.COMVerified signal data · No sales data used · No modelled or estimated data

Other Products

View All
📡

Category Demand Report

See where consumer curiosity is accelerating, before it shows up in sales.

🎯

Share of Search Monitor

Know exactly where your brand sits in the consumer's mind, relative to every competitor.

📊

In-Campaign Signal Tracker

Real-time demand signals to optimise your campaign while it's still live.